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Wow macropedia
Wow macropedia






wow macropedia
  1. WOW MACROPEDIA SOFTWARE
  2. WOW MACROPEDIA PROFESSIONAL

"It will change the whole way we access information, the way we learn and the way we're entertained." "The personal computer has changed the way we work, but multimedia will have a much broader impact," then Macromedia CEO Tim Mott said in an interview in late 1992.

WOW MACROPEDIA SOFTWARE

Macromedia was formed on March 31, 1992, when MacroMind-Paracomp merged with training and educational software firm Authorware Inc. MacroMind merged with Paracomp, a San Francisco animation and modeling software firm, in 1991. in San Francisco at a time when the buzzword was multimedia, describing how PCs could combine animation, graphics, video and sound. In 1989, MacroMind moved to 410 Townsend St. Macromedia traces its roots to 1984, when a supplier of software for Apple computers called MacroMind was founded in Chicago. The two most important products to Macromedia are Dreamweaver MX, a Web design tool that has a 70 to 80 percent market share, and Flash MX, "the industry standard for Web animation," Gay said.

WOW MACROPEDIA PROFESSIONAL

"In this market, unless it's really got a 'wow' factor to it, the creative professional companies don't have a lot of dollars to spend." Yet Gay said he had "tempered optimism" that the products will succeed because his own survey of Macromedia customers found an above average interest in upgrading. "They haven't had a new product release of any sort for 18 months," Gay said. The upgrades come after a rough year for Macromedia's core market of professional graphics and Web designers, who have been hit by cutbacks in advertising and marketing budgets, said analyst Keith Gay of Thomas Weisel Partners.

wow macropedia

"It's about people interacting with machines in a better way." TOUGH TIMES

wow macropedia

"In some ways, the mission of Macromedia has never changed," said Burgess. Macromedia hopes developers use its Web design and publishing tools to construct sites that make it easier for consumers to get stock quotes, hotel reservations or conduct other business, and not just to watch cartoons. Last week, Macromedia rolled out what Chief Executive Officer Rob Burgess called the company's biggest product launch - a suite of software upgrades called Macromedia MX that expands its products beyond just the creation of multimedia content to supporting Web services. The program - which plays back everything from floating words to interactive cartoon shows - is installed on more than 400 million computers around the world. The company is best known for its Flash program, which allows programmers and designers to add animation to Web sites and computer software, although the average user may not know it by name. But along the way, Macromedia, unlike many other technology firms in the Gulch, has survived by reinventing itself.








Wow macropedia